Today’s generation is a digital generation. Statistics show that the digital marketing strategy is booming worldwide. But before understand the scope of digital marketing. Let us understand this industry. Digital marketing promotes goods and services on the online platform. So I’m a simple way that we are promoting our products to customers who are using the internet and who want to build our business online.
To understand the scope of digital marketing, but we must like to understand its advantages, the world population is using the internet, how many active social media users, and the growth of digital marketing. On data(graph) basis.
Let us understand the scope of digital marketing by graph basis:-
As per the data, 54.6% of the world’s population is using the internet. Of these users, so 50% are active social media users and 89% are unique mobile users. This graph shows the growth of digital marketing in the last 10 years.
Top 10 internet users of country basis:-
India has away the USA in the total number of internet users. India has seen a great number of internet users. That means more scope for digital marketing to reach target audiences.
Most of the users are most active on mobile rather than desktops for communication. As per the report, 80% of users directly control our business on mobile at any time & anywhere.
What is the scope of digital marketing
As we all know that the digital marketing industry is growing day by day. Which brings more opportunities for beginners and professionals in this industry. To start digital marketing must have good skills and technical skills.
Following Opportunities are Available for Professionals:-
- Seo executive
- Social media specialist
- Email marketing specialist
- Google ads specialist
- Digital marketing intern
- Digital marketing executive
- Content marketing executive
Scope of digital marketing on an online basis:-
1. Start freelancing services
Freelancing is the concept of offering your service to the clients. sitting at your office and home also so that you can generate your Client Globally. It is the best way to earn more money without investment. Many more online services like – fiverr.com, etc.
2. As a blogger
Blogging is also a career opportunity for professionals with dedication and hardworking. In blogging many professionals are successful in their chosen niche. Because Blogging can generate income through advertising and affiliate marketing strategies. Most of the blogger can earn in the range of $50 to $1000per month. A simple way to express your thoughts is like blogging.
3. Earn with affiliate marketing
Affiliate marketing is that marketing where you can sell other companies’ products and if the buyer will purchase through your links then you will get a commission. Most of the people is working as a side business and earn easily up to $1000.
4. Become a YouTuber
Choose your Niche and upload videos and you need to focus and the quality of your content and build your audience base on YouTube. Once you got more subscribers and views then you easily make some money.
5. Start your own agency
If you have more experience in managing a business and resources. So You can start your full-time digital marketing agency but You can able to build a marketing strategy for clients and implement them in digital marketing.
6. Future scope of online career for beginners
If you learn digital marketing you will open a new doorstep to many new online opportunities. While working in any present job. As per digital marketing statistics, many digital marketers build their personal brand by becoming an influencer in the selected niche. Students can work part-time as well as full time in digital marketing agencies.
7. Scope as a trainer
If you are passionate about teaching and you know how to teach a student and you really love to share your knowledge and experience. Then you can build a great career as a digital marketing trainer. To become a successful trainer you must depth knowledge of digital marketing of understanding each and every topic. And work on live projects before delivering training.
Note:- we never recommend freshers to become a trainer because without the experience of teaching for students.
Scope of digital marketing after covid-19
As we all know that a dramatic increase in work from home due to the covid-19 pandemic. Due to covid-19, many companies are shifting the digital platform for advertising and marketing. We know that the demand for digital marketing is increasing day by day.
The demand for digital marketing has increased as reports of user behavior. 50% of users spent time on social media. This gives a great opportunity for companies to target these specific users. The Demand for Freelancing has been increased due to many restrictions on offline activities.
I hope after reading the scope of digital marketing. You now have a clear direction of what opportunities are available for digital marketing. And what you want to become?