It was formally estimated that the digital marketing industry will grow day by day and it will be increased by 250 billion INR in the year 2020. Because of the current pandemic situation, the world faces financial losses and economists fear the proposed growth of the business sector and the future growth of digital marketing.
Internet access is mainstream. It has intensified the use of laptops, mobile phones leading to a high Change in the growth of digital channels both in strength and volume. Surfing for information on Google or making purchases. India has transformed this medium into a full-fledged market. Digital marketing is the prime source of bringing business through the internet.
In digital marketing is growing at a rate of 30-35% in India annually. India has the world’s largest Facebook population. The high speed of digitalization, social media channels, and online portals. Lead to the growth of digital marketing in a trend par imagination.
Indian Government Promotes Digital India
The government has increased the outlay for the digital India program by 23 percent compared to the real allocation in the current fiscal. Complete market startups, services, and more than connect people globally. It has resulted in a rise of active internet users, social media traffic and mobile connection, and many more.
From Where We began
Door to Door advertisement, word by mouth publicity, TV commercials, and radio announcement. Because India always relied on traditional marketing methods. Until the internet happened. The tools of Marketing changed from humans to gadgets. It is easier to penetrate through a large segment of the audience with minimal effort. As the mobile and laptop users keep expanding, digital marketing spreads it’s wings wide and far.
How it Influences lives?
On average an India spends about 4-5 hours a day scrolling through browsers, social media, emails, etc. The growing market gadgets like laptops, smartphones, etc. Has only to increase the pace of usage and penetrate the market to make it reach a wider set of audiences. The content on the internet influence the live audience in big time.
It displays ideas through videos, images, text, etc. Has a sound foundation in the minds of the people which translates into their living. So Digital marketing is very highly influencing the audience online with the medium of content to increase a brand’s impact over the audience.
A Digital marketer creates impactful strategies to influence customer behavior so that people spent time on the internet. And the right strategy can convert the audience into sales.
Digital Marketing Agencies and Professional
So Digital marketing is now becoming a genre of business. Because More businesses opting to create brand images online and reach the right audiences globally. The technicalities around the internet are also increasing. Websites, marketing campaigns, blogs, SEO strategy, etc. The technicality that influences one presence on the internet.
Takes some well-equipped experts to create a social standing for a brand. Over the past decades, digital marketing agencies and professionals with deep insight into that field. With sound skills, imaginative minds, excellent knowledge of what shall work for Business online. So These experts are flag bearers of digital marketing.
The Role of Experts in Digital Marketing
Digital marketing is a big umbrella under which the technical as well as non-technical. The skills to create a wave of popularity over the internet are covered. Because the industry has created a variety of job roles for individuals and displays their talents. You take an expert from the field of web designing, social media consultant, web development, content writers, graphic designer, artists, etc. Can come together and collectively works. Then create a visual representation of ideas that is easy to plant into the minds of the audience. As the industry grows the demand for a creative expert in the field is also rising.
The future holds for Digital Marketing
The return on investment for Business through digital platforms has greater than that from real-life platforms. Companies are shifting towards a more digitally empowered set up to make the most of the golden period of digital marketing. About 70-80% of the people are dedicated to making purchases online and e-commerce websites like Amazon, Flipkart, Myntra, etc. Are making waves with their influence over the market. And all of it in a country that still has about ⅔ of the population with no access to the internet.
As access to the internet over a larger population rises. India is witnessing a revolution in terms of digitalization that will soon make. Because India is one of the top markets in the world with the highest number of internet users and more dependent on digital platforms for generating revenue and sharing information like online podcasts, web stories, sports, entertainment, social awareness, and career in India get more dependent on digital platforms. Digital marketing is becoming a promising industry with rapidly increasing influences and career growth.